More than just saunas and intense workouts. I’m sharing the why behind HOTWORX with a conversation I had with my friend Grace Hitchcock. We’re going to talk about more than fitness. We’re talking about the why. This is about taking risks, believing in something bigger than yourself, and building something that truly serves others.

What was Grace’s background and season of life before HOTWORX?

Before HOTWORX, Grace already loved exercise, health & fitness, as well as running. She was 19 when she joined HOTWORX and was one of the first 50 members. She fell in love with the concept and knew she wanted to be active but needed something different than running as many miles as she was. The quick 15-minute workouts in her season of life, college and young children, were so needed. She was on the track to pre-med and ended up taking and passing the NCAT but decided that maybe medical school wasn’t for her.

Investing in a business is a big leap. What was the “why” behind HOTWORX that made this feel worth it for you?

Grace felt like her personal connection was a huge “why” to what made it feel worth it for her. She fell in love with the business model as well and that was so important to her. One other thing was the schedule for workouts. She saw a need for specific shift workers and the times they may need to workout and she saw that in HOTWORX. Grace was able to bring that to her hometown and that has felt so special for her.

What fears or hesitations did you have before opening your first studio and how did you move forward anyway?

The fact that it was a slow process helped with the fears and hesitations Grace had. She feels like you can be scared, but once you have all the investments into it, there is no option to fail and she felt she had to push past those fears and hesitations. She didn’t ignore them but chose to keep moving forward.

Has owning these studios changed the way you view health, wellness, or even balance in your own life?

Although health and wellness have always been important to Grace, it’s definitely humbled her in a sense. She is humbled by the number of moms and women who are starting over and needing to check back in with their health. She said this was very eye-opening to her. Grace has loved being able to be there and supportive of these women that are in this situation.

What would you want women to hear who are feeling pulled toward something new but scared to take the leap?

Grace said it’s always worth it! It may be scary but it is always worth it and you can make it work out. There will be learning curves along the way but you can do whatever you set your mind to. Whatever it may be for you, once you take that first step the rest comes naturally.

Beyond fitness, this is about believing in a vision, showing up before you feel fully ready, and creating spaces where people feel supported physically, mentally, and emotionally. Whether you’re curious about HOTWORX, thinking about entrepreneurship, or simply needing a reminder that purpose-driven work matters, I hope this left you inspired.

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