1. It gives you purpose and direction.  What is the purpose of your business? Why did you start your business?  If you sell healthy cookies and cupcakes, maybe your purpose is to provide your clients with desserts that are gluten free or vegan. Perhaps your target audience consists of people who can’t pick up cupcakes […]

There are three books I want to share with you if you are a small business owner. These books inspired me when I was thinking about future goals and dreams for my business.  Visioneering: Your Guide for Discovering and Maintaining Personal Vision by Andy Stanley  Building a StoryBrand: Clarify Your Message So Customers Will Listen […]