“Why is a website important?” 

If you are a business owner and have ever asked this question, then this blog post is for you. I remember asking myself that same question about a year ago. I had just recently launched my coaching business and things were going really well. I used social media to share all of my content and I didn’t see why a website would be beneficial for me. 

That’s when I started to listen to Elizabeth McCravy’s podcast, The Breakthrough Brand Podcast. Elizabeth and I went to college together and she is an amazing website designer. As I listened to her podcast each week, I began to understand the importance of having a website. I purchased one of her amazing templates from the EM shop last September and launched my site in November. I learned so much during this process and Elizabeth was there each step of the way which made the experience seamless. I was so excited when I got to have a phone call with Elizabeth who explained why, as a business owner, it is important to have a website. 

Let’s dive into the interview!

WHY IS A WEBSITE IMPORTANT?  

“There are a lot of reasons why a website is important. Your website will build a brand around you. When you are a business owner, your goal is to build a brand. When someone thinks about your niche, you want them to think about you. With that comes credibility. A website gives you credibility. It makes you look very professional. When you are talking to someone about what you have to offer to them, your website is an easy place to send your future client so they can learn more about you and your business. While social media is great, when you have a website, you can fully explain how you’ll work with your client. Directing someone to a website where they can access everything in one place is extremely beneficial for your business.” 

WHY SHOULD SOMEONE CHOOSE A DESIGN FROM EM SHOP?

“The templates that I have created in the EM Shop are geared toward personal brands. Whether you are a coach, photographer, blogger, entrepreneur, etc., you will be set up for success.  You won’t have to reinvent the wheel. All of the templates in EM Shop are set up so that your personality can shine through and your ideal customers will know exactly how you can serve them! You will be able to take your brand and personality and find the perfect template. You will stand out in your niche. You’ll have  people coming back to your new site time and time again.” 

HOW IS THE PROCESS DIFFERENT WHEN YOU PURCHASE AN EM TEMPLATE?

“The templates in my shop  come with more pages. If you are a new business owner you might be thinking, I don’t need all of these things yet. BUT your website will grow with your business. Lower cost templates will have less pages. They can be pretty but you will have to do a lot of work without using a layout. My templates are created on Showit which give you so much creative freedom vs. what you will find on a platform like Squarespace. 

You’ll find that my templates are easy to use, strategically designed, and created to help you book more clients. Another huge perk of purchasing a template from me is that it comes with a full Showit Blueprint Course. This training is incredible, especially for those of you who are new to the website space. I will walk you through each step of the process up to launch day!” 

WHAT KIND OF SUPPORT WILL CLIENTS RECEIVE FROM YOU WHEN THEY BUY A TEMPLATE?

“As mentioned above, you will receive the full Blueprint Course for how to navigate Showit as you are customizing your site. You will also receive email support where you can communicate with me if there is a problem or if you have any questions. Finally, you will receive chat support through Showit where they can guide you through any questions you may have along the way. They are incredible and so helpful!” 

Friends, when I say that Elizabeth made this process so enjoyable and fun, I mean it! I came into this experience knowing very little about websites.  Through Elizabeth’s Blueprint Course, support, and customizing my website, I learned so much! My website is something I’m proud of and I’m excited to share it with people. If you are in the market for a new website or an updated one, I would highly recommend purchasing a template from the EM shop! 

Follow this link to check out all of Elizabeth’s templates in the EM shop. If you decide to purchase one for yourself, I have been given a discount code that will give you 12% off any template in the shop. Simply enter the code CLAUDIASENTME at checkout! 

Connect with Elizabeth on Instagram, @elizabethmccravy, and through her website! Also, make sure to check out her amazing podcast, The Breakthrough Brand Podcast. 

I hope this was helpful, friends. If you want to know more about the process, please don’t hesitate to reach out. I would love to answer any questions you have. 

“I help women ditch their boring, soul-less websites, for a website that actually makes them money.” Elizabeth McCravy